Iterative approaches to corporate strategy foster collaborative thinking to further the overall value. Leverage agile frameworks to provide robust high-level overviews.

What's an innovation lab?

Pinro’s venture lab gives our innovation playground to explore and potentially launch new products and service ideas internally or with clients. Alongside our agency, we run internal hackathons to solve problems, testing the latest technology and innovating old processes by building products and solutions. Through collaboration and experimentation, we’re creating amazing digital experiences together.

Why we do it:

  • Foster collaboration between craft team members outside of regular client work or bring clients along the journey with us.
  • Experiment with the latest tech and frameworks to test in a risk-free environment.
  • Solve problems that interest us & the world around us
  • Most importantly have fun!

We help you create a strategic vision for the future. We engage with your business to define and deliver a profitable vision we can all be proud to be a part of.

Product innovation

Process innovation

Business model innovation

Discovery workshop

Innovation strategy

Venture building


Experimentation is one of the hardest parts of the innovation process, and if done wrong, gives lots of false positives. We create rapid, low-effect experiments that test concepts, validate hypotheses and guide the development of new products and services.

Desirability experiments

Viability experiments

Feasibility experiments

Clickable prototypes

'Throw away' MVP's


Previous lab projects

Have a project in mind?