SERVICES
Iterative approaches to corporate strategy foster collaborative thinking to further the overall value. Leverage agile frameworks to provide a robust high level overviews.
Strategy
At the core of every exceptional digital product is a solid roadmap driven by strategy and empathy. Each project starts with the strategy phase when we work together to understand the project in detail, the motivation behind the idea, what problem we are trying to solve, the key users and stakeholders to define project timeline and any technical requirements.
Custom-designed workshops provide the time, space, and activities that enable teams to address their most pressing challenges. Using design thinking and other collaborative methodologies, we help frame the problem space, identify the key metrics of success, and prioritize opportunities to consistently accelerate a team’s progress on meaningful work.
When working with emerging technologies or unknown possibilities, teams often build out a proof of concept to test assumptions about bringing the solution to life. We work collaboratively as an in-house team alongside prospective users to validate the desirability of a concept through interactive prototypes, and functional proofs-of-concept can help answer questions about the technological feasibility of an idea.
Understanding the competitive landscape of any market is a vital process before the launch of any product. Our team will help you understand competitor behaviour, products & services they offer and spot any gaps in the market.
A deep understanding of a target user is fundamental to creating exceptional products. We will work together to understand the expectations, concerns, and motivations of target users, to build a product that will deliver an exceptional experience.
Heavy business plans take too long to write, are painful to update and almost never read. However, planing and mapping out ideas are still an important strategic processes. Our strategist will work alongside you to help document and visualise the venture and deconstruct the idea into its key assumptions in a leaner more flexible model.
At the end of the strategy stage, we will produce a creative brief that will guide the design and development process based on the idea and vision behind the project. This document will ensure that all parties involved are on the same page before any code is written.
Design
Product design sets the tone for the entire digital experience. Based on the project brief requirements captured in the strategy phase, we present a few design directions embodied by design thinking methodology with a focus on the problem and end user in mind. It help clarifies the idea and avoids any misinterpretation.
Branding is more than just a logo, it’s about the strategy behind your visual identity to ensure it represents business values and goals. Our creatives will help develop visual designs, tone of voice and user interactions all managed by a brand guidelines document to ensure a constant message is portrayed.
Ideation is exciting, but without putting your idea to the test, you may not end up with the product you expect. We create a proof of concept design to visualise answers to the important feasibility questions identified in the strategy workshops.
We’ll work together to outline all your challenges, opportunities, and strategy, then translate that into a clear prototype that looks and feels like a real product. This will efficiently allow us to get quality feedback from real users, ensuring that the product solution meets the users’ needs before any code is written
Users can only interact with the product through UI and a well-designed layout will give any product a competitive advantage. Our user-centric approach means we ensure the UI is functional, reliable, and enjoyable to use and validate with user feedback.
A product can look amazing but if there is no logical process flow it can have huge consequences for the overall experience. Ideally working with potential users we map out use flow journeys to ensure the needs are being solved as effectively and effortlessly as possible.
Sometimes when ideas are in their infancy stage it can be hard to visualise what they might ‘physically’ look like. We will design detailed wireframes to quickly bring your thoughts to a visual state and identify any potential usability issues early in the design process.
Development
Developing digital products is equal parts science and art. It’s the magic phase of the project when all the pieces come together. After strategy, design and any iterations along the way, development is generally smooth. We develop using agile methodology with clear sprint stages, and elegant code well-documented outputs.
Our web development team has extensive experience working with modern libraries, frameworks, and methodologies. Radical collaboration with the broader product and client team results in product experiences that delight with every feature. Our expertise lies in React, TypeScript, Node.js, GraphQL, and more.
As work moves remote and phone technology continues to evolve, it’s vital now more than ever for mobile developers to stay up-to-date. Our team is dedicated to continual education of modern tools, languages, and trends to bring cutting-edge features and insights to your project. We have extensive experience with both custom IOS and Android technology as well as hybrid solutions like React Native.
Every business has its own workflow and process and ‘off the self’ products sometimes be complex and detrimental to the user experience. We develop custom solutions, with a no “one size fits all” approach ensuring they’re user-friendly and tailored specifically to fit your exact needs.
APIs provide significate technological advantages bringing applications together in order to perform a designed function built around sharing data and executing pre-defined processes. Our team can launch APIs for internal use as well as connecting with other third-party integrations.
Not all digital products need a custom solution. Sometimes a quick no-code solution can be built to validate an idea, test assumptions or even scale to MVP and beyond. We can quickly turn ideas into products in a short time frame delivering a faster path to launch.
Before any product launch in-depth testing identifies bugs and issues in the development process so they’re fixed prior to product launch. We use a combination of both manual and automated testing to ensure that only quality products are distributed to consumers, ensuring the best experience possible.
Success
Development is only the beginning of the journey for a successful product launch. Ensuring the right plan and procedures are in place for We offer a number of services to support or products to give the product the best change of success. This is typically broken down into our Support & Scale functions.
As the environment changes so do product requirements and needs. If something unexpected happens we offer around-the-clock support to get you we’ll get you back on track in no time
Additionally, to support work, planned changes will be needed to keep any product relevant within the market. From planned version updates to enhancing download speed, we are continuously looking to optimise your offering to ensure you are constantly improving.
With millions of mobile apps in the world and hundreds of thousands created each year achieving and holding high app rankings is becoming very challenging. Our team of experts will help optimise your strategy to improve an app’s visibility and user appeal in the app stores with the goal increase app conversion rates to get more downloads.
There is no point putting in hard work developing a digital product without anyone knowing about it. We offer a complete range of marketing packages specifically tailored to your product’s goals to drive user downloads and help raise brand awareness.
When you live and breathe your product, it can be hard to put yourself in the shoes of an everyday user. Collecting user feedback allows you to understand what your users think and feel about your product, builds empathy for their experiences, and gives you actionable insight into what’s working well or not which will drive strategic change.