Student marketplace that rewards users for spending locally with community-based loyalty
Client
What's Happening On Campus (WHOC)
Status
Acquired
Industry
SAAS
Startup
Services
Strategy
Design
Development
What’s Happening On Campus Ltd (WHOC) is a student-based marketing platform designed for businesses within university areas. The platform was created due to the growing demand for students wanting to find the best local student deals and discounts. WHOC platform offers students incentives to shop locally by rewarding them based on their spending.
Students view exclusive offers on the mobile app for from local merchants, get directions to visit the shop and redeem the WHIOC offers from the merchants by showing the app. They will collect WHOC points by simply scanning the QR code on the app. WHOC points will allow them to enjoy FREE items.
Merchants can manage their WHOC account from their own dashboard. It allows them to enter offers, views transactions, send push notifications, and view business analytics.
The Challenge
Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client. Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration. Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics.
The Solution
The ultimate goal is to have that application be a participant in an ecosystem of services. In this case, we are to develop a mobile application that would be connected and managed by a dashboard of admin and merchant users. Considering this, we have agreed on an API-first approach. WHOC APIs will be at the centre of the infrastructure as a single point of truth, serving the client applications — WHOC iOS and Android app, WHOC merchant dashboard and WHOC admin dashboard. Any third-party API (i.e. payment service provider etc.) would be accessed through the WHOC API without any direct link to the client application. This would make the system reliable, flexible and less expensive to move to different third-party API, as the most code changes would happen in one place.
The Brand
Tech Stack
Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client. Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration.
The result
Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client. Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration.
“Pinro put in the time to understand my vision, and this helped them make the best product possible. They take pride in what they produce, and this made me feel like we were all part of the same team.
— Marc Scott, Executive Officer